One of the hardest parts of being a new vegan (or even an old seasoned vegan) is trying to keep up with all the new products out there. I must have spent over $50 looking for the "right" vegan cheese my first year being a vegan and I have over 50 vegan/vegetarian cookbooks in my arsenal but not all the recipes are the greatest. I’m the first born so I’m used to being a Guinea Pig and now I’m your Vegan Guinea Pig. So here are my recommendations and critiques. Let me know what you think!

Saturday, June 15, 2013

Keeping It In the Vegan Family - Hey English Graphic Design

A little over 4 years ago I saw a flyer for the 1st annual Atlanta Vegan Bake Sale. The flyer was fun, creative and above all unique. Coincidentally, I was looking for someone to design my first website for my first cookbook Quick and Easy Vegan Comfort Food. And so I sought out the graphic designer behind the flyer I'd seen. As it turns out that designer was Steph Timms and the icing on the cake was that she was (and still is) vegan! My preference is to keep things in the vegan family as much as possible whenever I can. The food photography and styling for all my cookbooks has always been vegan and the graphic designer I have worked with on every single one of my project is vegan as well.

Steph has done every inch of my branding since my very first cookbook. She has not only created all of my websites she is also the creative mastermind behind both of my blogs creating the logo for The Lady and Seitan blog and the reworking the Vegan Guinea Pig blog to make it seamlessly blend in with my main website The latest project Steph worked with me on is for my non-profit. Out of everything we have ever done together this was, without a doubt, our biggest undertaking. Pea Pod Nutrition and Lactation Support, Inc. is more than a cookbook, more than a website for my fans to get to know me and more than a blog - it is my passion. After I had my daughter I decided that there was no way I could justify leaving her for more than a 10 seconds if it wasn't to go out and make the world a better place. Pea Pod was a project I had been working on for years but now I had the push I needed to turn all that planning into a real organization. Of course, I turned to Steph to communicate my vision. After 4 years of working together we work like a well oiled machine. She knows my style, she knows the colors I like, she knows that I lack all creativity outside the kitchen so when I throw an idea at her she knows how to interpret that crazy idea and turn it into magic. A couple weeks ago I emailed her with no design concept, no colors, no anything and said "I need a rack card, it needs to be 3.5"x8", here's what it needs to say." Within 48 hours I had a rack card (for those who don't know what that is it is basically a medium side promotional flyer that fits a standard size envelope). Not only was it done in just 48 hours but it was perfect, yes perfect, 100% flawless on the first try. We ended up making some small tweaks to it but that's only because Steph had some more she wanted to do with it. When it comes to artist I always trust their vision and so I trusted when Steph said she wanted to add some images from the website to the card and tie everything together from a branding standpoint. I'm so glad I trust her! The 2nd draft was even more phenomenal than the first. If you're following this that means that she somehow perfected perfection - can you tell I love this girl! Well...I mean, I'm not in love with her our respective significant others might take issue with that! :)

You don't have to be in the city of Atlanta to work with Steph Timms and her team at Hey English - a creative studio. Steph and I communicated largely via email and we live within minutes of each other but I think it worked well for our crazy scheudles but she's super flexible in whatever style you like to work in. So whether you're in Atlanta, Portland, New York, LA, or Zimbabwe you must must must hire Steph Timms with Hey Englsih for your next project. There are none to big or two smal. Please contact the fine folks at Hey English at and checkout their website at Their prices are fair, the work is always done right the 1st time and they are, above all else, creative geniuses.

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